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Aether Roofing Staffordshire's Trusted Roofers

Legal

Privacy Policy

How Aether Roofing Solutions collects, uses and protects your personal data.

Last updated: 25 March 2026

GDPR Compliant
Your Data Protected
No Data Sold to Third Parties
Transparent and Honest
Your Rights Respected

1. Introduction

Aether Roofing Solutions (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what personal data we collect, how we use it, how we store it and what rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to all personal data collected through our website at aetherroofingsolutions.com, through telephone enquiries, through email correspondence and through any other direct interactions with our business.

By using our website or contacting us, you acknowledge that you have read and understood this Privacy Policy. If you have any questions, please contact us using the details provided below.

2. Who We Are

We are Aether Roofing Solutions, a roofing contractor based in Staffordshire, United Kingdom. We are the data controller responsible for your personal data collected through this website and our business operations.

Aether Roofing Solutions

Location: Staffordshire, United Kingdom

Phone: 07376 660 209

Email: info@aetherroofingsolutions.com

Website: aetherroofingsolutions.com

3. What Data We Collect

We collect only the personal data that is necessary to provide our roofing services and respond to your enquiries. We do not collect any data that is not directly relevant to these purposes.

3.1 Data You Provide Directly

When you contact us via our website contact form, by phone or by email, you may provide us with the following information:

✓Your name
✓Your phone number
✓Your property address
✓The type of roofing work required
✓Any additional message or project details you choose to share

3.2 Data Collected Automatically

When you visit our website, certain data may be collected automatically through cookies and similar technologies. This may include:

✓Your IP address
✓Browser type and version
✓Operating system
✓Pages visited and time spent on the site
✓Referring website or source
✓General geographic location (city or region level, not precise)

This data is collected through Google Analytics (via Google Site Kit) and is used solely to understand how visitors use our website so we can improve it. This data is anonymised where possible and is never used to personally identify you.

4. How We Use Your Data

We use your personal data for the following purposes only:

✓To respond to your enquiry and contact you about your roofing needs
✓To arrange a free survey and provide a written quotation
✓To carry out roofing work that you have agreed to and manage our contractual relationship with you
✓To maintain records for guarantee and warranty purposes
✓To comply with our legal and regulatory obligations
✓To analyse website usage and improve the performance and content of our website

We will never sell, rent or share your personal data with third parties for marketing purposes.

5. Legal Basis for Processing

Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following legal bases:

Consent (Article 6(1)(a))

When you submit a contact form on our website, you are giving your consent for us to process your personal data in order to respond to your enquiry. You may withdraw your consent at any time by contacting us. We also rely on your consent for non-essential cookies such as analytics tracking.

Contract (Article 6(1)(b))

Where you have engaged us to carry out roofing work, we process your data as necessary for the performance of our contract with you. This includes using your name, address and contact details to schedule work, issue quotations and manage the project.

Legitimate Interest (Article 6(1)(f))

We may process certain data where we have a legitimate business interest to do so, provided this does not override your rights. For example, keeping records of completed work for guarantee purposes, or using anonymised website analytics data to improve our services.

Legal Obligation (Article 6(1)(c))

We may need to retain certain data to comply with legal obligations, such as tax records required by HMRC or records required for insurance purposes.

6. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience and help us understand how visitors use our site. When you first visit our website, you are presented with a cookie consent banner that allows you to accept or decline non-essential cookies.

Cookies We Use

The following cookies and similar technologies are used on our website:

Cookie Consent (Essential)

Cookie name: ars_cookies_accepted
Purpose: Records whether you have accepted or declined cookies on our website. This cookie is essential for the operation of the site and does not require consent.
Duration: 1 year
Type: First-party, strictly necessary

WP Rocket (Performance)

Purpose: WP Rocket is a caching and performance optimisation plugin. It uses cookies to serve cached versions of pages more quickly and improve your browsing speed. These are functional cookies that help the website perform better.
Type: First-party, performance

Google Analytics via Google Site Kit (Analytics)

Cookie names: _ga, _ga_*, _gid, _gat
Purpose: Google Analytics collects anonymised data about how visitors use our website, including pages visited, time on site, bounce rate and traffic sources. This helps us understand what content is useful and how to improve our website. We have configured Google Analytics to anonymise IP addresses.
Duration: Up to 2 years
Type: Third-party, analytics
Provider: Google LLC

Rank Math SEO (Functional)

Purpose: Rank Math is a search engine optimisation plugin used on the back end of our website. It does not set cookies that track visitors, but it may generate structured data and meta tags that help search engines understand our pages. It does not collect personal data from visitors.

WPCode (Functional)

Purpose: WPCode is a code snippet management plugin used to add custom functionality to our website, such as our cookie consent banner and tracking scripts. It does not independently set cookies or collect personal data from visitors.

Managing Your Cookie Preferences

You can control and delete cookies through your browser settings at any time. Please note that disabling cookies may affect the functionality of our website. Most browsers allow you to refuse cookies, delete existing cookies and set preferences for specific websites. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Third-Party Services

We use a limited number of trusted third-party services to operate our website and process enquiries. These services may process your data on our behalf:

FormSubmit.co (Form Processing)

When you submit a contact form on our website, your data (name, phone number, address, type of work and message) is processed by FormSubmit.co, which forwards the information to our email inbox. FormSubmit.co acts as a data processor on our behalf. They do not store your data permanently and do not use it for any purpose other than delivering your form submission to us. You can read the FormSubmit.co Privacy Policy for full details.

Google Analytics (Website Analytics)

We use Google Analytics, integrated through Google Site Kit, to collect anonymised data about website usage. Google may process this data on servers located outside the United Kingdom, including in the United States. Google is certified under appropriate data transfer mechanisms to ensure an adequate level of data protection. You can review Google’s Privacy Policy for further information.

Website Hosting

Our website is hosted on secure servers. The hosting provider may have access to server logs, which can include your IP address and pages visited. This data is retained for security and technical maintenance purposes only.

8. Data Retention

We retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law. Our retention periods are as follows:

✓Enquiry data (name, phone, address, message) — retained for up to 12 months after your last interaction with us, unless you become a customer
✓Customer data (contracts, invoices, project records) — retained for up to 7 years to comply with HMRC requirements and to support our workmanship guarantees
✓Guarantee records — retained for the duration of the guarantee period (up to 25 years for certain roofing work)
✓Website analytics data — anonymised data is retained by Google Analytics in accordance with Google’s own data retention policies

When data is no longer needed, it is securely deleted or anonymised. You can request deletion of your data at any time — see “Your Rights” below.

9. Your Rights Under the UK GDPR

Under the UK General Data Protection Regulation, you have a number of important rights regarding your personal data. These rights are free of charge and we aim to respond to all legitimate requests within one month.

Right of Access

You have the right to request a copy of the personal data we hold about you. This is known as a Subject Access Request (SAR).

Right to Rectification

You have the right to request that we correct any personal data that is inaccurate or incomplete.

Right to Erasure

You have the right to request that we delete your personal data where there is no compelling reason for us to continue processing it. Please note that this right is not absolute — we may need to retain certain data for legal or contractual obligations.

Right to Restrict Processing

You have the right to request that we limit the way we use your data in certain circumstances, for example if you contest its accuracy.

Right to Data Portability

You have the right to request that we transfer your personal data to you or to another organisation in a commonly used, machine-readable format.

Right to Object

You have the right to object to the processing of your personal data where we are relying on legitimate interest as our legal basis, or where we are processing your data for direct marketing purposes.

Right to Withdraw Consent

Where we rely on your consent to process your data, you have the right to withdraw that consent at any time. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it.

To exercise any of these rights, please contact us at info@aetherroofingsolutions.com or call 07376 660 209. We will respond to your request within one calendar month.

10. How to Contact Us

If you have any questions about this Privacy Policy, about how we handle your personal data, or if you wish to exercise any of your rights, please contact us:

Aether Roofing Solutions

Email: info@aetherroofingsolutions.com

Phone: 07376 660 209

Website: aetherroofingsolutions.com

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services or legal requirements. Any changes will be published on this page with an updated “Last updated” date at the top.

We encourage you to review this page periodically to stay informed about how we protect your personal data. Continued use of our website after changes have been published constitutes your acceptance of the updated policy.

12. Right to Complain

If you are unhappy with how we have handled your personal data, we would appreciate the opportunity to resolve the matter directly. Please contact us first at info@aetherroofingsolutions.com and we will do our best to address your concerns.

However, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent body set up to uphold information rights:

Information Commissioner’s Office (ICO)

Website: ico.org.uk

Helpline: 0303 123 1113

Live chat: ico.org.uk/global/contact-us/live-chat

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

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